What are web designers primarily involved with?

Web designers play a crucial role in creating and maintaining the visual appeal and usability of websites. Their primary focus is on developing the aesthetics of a website, which includes the layout, color schemes, typography, and overall visual elements that affect how users perceive the site. Additionally, they work on the functionality, ensuring that the website is user-friendly, intuitive, and navigable. This involves creating a seamless experience for users by implementing design principles and technologies that enhance interaction.

In contrast, the other options involve aspects related to business coordination, direct customer engagement, and documentation, which are not the central functions of a web designer. Grouping marketing and finance teams focuses on organizational structure, conducting customer interviews pertains to gathering user insights for various purposes beyond design, and writing technical manuals is centered on documentation rather than the interactive experience of a website. Thus, the role of web designers is distinctly centered around combining visual artistry with functional design to create effective websites.