What must graphic designers understand about their work?

Graphic designers must have a clear understanding of the message they want to convey and who their target audience is. Effective design is not just about aesthetic appeal; it also involves communication. Designers need to ensure that their work resonates with the audience, conveys the intended message clearly, and achieves its purpose, whether that be to inform, persuade, or entertain.

Understanding the audience allows designers to make informed decisions about elements such as color, typography, and imagery, all of which can evoke different reactions, attitudes, and understanding from viewers. This knowledge helps in creating designs that are not only visually appealing but also effective in delivering the desired message. The social and cultural context of the audience also plays a significant role in how the graphic is perceived, making this understanding crucial in the design process.