What primary role do technical writers play in the communication process?

Technical writers primarily focus on conveying complex information in clear and concise language, which often involves the use of graphics to enhance understanding. By integrating visuals such as diagrams, charts, and illustrations with text, they aim to break down intricate concepts into more digestible formats. This not only supports the written content but also caters to different learning styles, helping readers better grasp the material. The use of graphics plays a crucial role in making information more accessible and engaging, thus facilitating effective communication.

The other options, while related to communication in a broader sense, fall outside the primary responsibilities of technical writers. Drafting marketing strategies and creating company branding materials are more aligned with marketing and branding roles, whereas designing web pages pertains to web development and design rather than the direct communication of technical information.